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Fuel EXe 8 is a trail-ready aluminum electric mountain bike that quietly assists you on the climbs so you've got all the power you need on descents. Like its carbon counterpart, it looks and handles like a traditional trail bike, but with the added support of a tiny-but-mighty harmonic pin ring drive system with sleek top-tube display unit and compact remote. It comes ready to rip with upgraded parts where they matter most, like a FOX suspension package, wide Bontrager Line Comp Tubeless Ready wheels, and SRAM's 12-speed wireless GX AXS transmission. It's right for you if... Performance matters to you, but so does the price tag. You want all of the tech you'll find in the top-of-the-line Fuel EXe, but in a bike that's built for your budget. You want upgraded components you can trust to keep ripping, and a robust alloy frame that rallies through the rough and gives you just enough power on the ups. The tech you get An Alpha Platinum Aluminum frame with TQ's HPR50 harmonic pin ring drive system, a fully-encased 360Wh removable battery, and smart charging port. An integrated LED display and handlebar remote that are easy to use on the fly. 150mm FOX Rhythm 36 front suspension with Float EVOL air spring and GRIP damper, and 140mm FOX Performance Float X rear suspension. Plus, wide, Tubeless Ready Bontrager Line Comp 30 wheels, SRAM's wireless 12-speed GX AXS transmission, hydraulic disc brakes, and a dropper post. The final word If you want all the tech of the top-tier Fuel EXe without the sticker shock, Fuel EXe 8 is for you. You get the same drive system, display, and geometry of its carbon counterpart, plus an upgraded suspension package and wireless shifting— on a more economical alloy chassis. Why you'll love it - You get all the tech of our top-end light e-MTB without a price tag that makes you say ouch - Its upgraded FOX suspension package and SRAM wireless transmission gives you the performance gains you crave - Its tiny but mighty TQ motor is tuned for the trail, keeping things quiet so you can stay in the moment, and ramps up power with you for a natural ride feel - The integrated display, charging port, and controls are simple to use, sleek, and intuitive - You can tweak your geometry with Mino Link, or add an adjustable angle headset to take even more control

The Tallboy has earned a loyal following amongst those who seek a go-to bike that will hold up to the relentless hammering of power hour rides or riding for all-the-hours. The highly refined VPP™ suspension on the Tallboy combines pedaling efficiency and all-out bump-chomping prowess. If ever there was a gravity riders’ XC bike, the Tallboy is it. This particular Tallboy was the demo of our Service Manager, John, and as such, it has been meticulously cared for. The bike also has several upgrades from the original SPEC, including GX AXS shifter and derailleur, upgraded dropper post, saddle, carbon bars, and more!

Lighten Up Everything Fluid FS, Now in Carbon Upping the ante on everybody's favorite Trail rig, the Fluid FS Carbon features a 600g lighter main triangle with all the strength and fine-tuned potential that experienced or evolving riders need. Right now, and down the trail, too. - Fluid FS Carbon - Intended Use: Trail - Frame Material: Carbon Main, 6061 Alu Stays - Frame / Wheel Size: S, M, L, XL / 29" - Suspension Travel – F: 140mm R: 130mm - Suspension Platform: Horst Link - Tire Size: 2.35" – 2.6" Additional Features - Ride-Aligned Design System - Long Travel Dropper Posts (Up To 200mm) - Low Standover - Custom Tuned Rear Shock - Integrated Accessory Mount Hero-Thread the Needle Intuitive, precision handling to pick the perfect line. - Fluid's geometry, suspension kinematics and precision setup have achieved near-legendary status – so why mess with a success? Fluid Carbon delivers the goods on all types of trails with a little less junk in the trunk. Hero-Pushing the Envelope Design & features that'll continue to impress as skills progress. - Refining the ride and dropping 600 grams from a Trail frame benefits everyone – but only if it's up to the task. The Fluid Carbon aced every test we subjected it to in the lab, and on the trail. Hero-Custom Tuned Suspension Sophisticated suspension components for precision performance. - Precision-engineered 130mm rear suspension features custom-tuned damping co-developed with shock manufacturers to provide fully customized suspension setup and performance. Hero-Room to Move Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts, and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain. Hero-You Ask, Fluid Answers Refined design for ultimate Trail performance. - With balanced, progressive geometry, kinematics, and superior pedal efficiency, Fluid FS Carbon tackles technical terrain with confidence, and attacks high-speed pedaling sections with a big ol' grin. Hero-Ride Aligned Perfect fit, dialed handling, and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS Carbon to the human who rides it. Rider-first geometry and suspension kinematics are precision tuned in minutes with the Ride Aligned Bike Setup Guide.

WELCOME TO THE E-VOLUTION Introducing the new Fluid VLT; premium ride performance in a lightweight package for an e-MTB that looks, feels and rides exactly like you want it to. LIGHT WEIGHT CAPABILITY AND FULL SPEED FUN. With 140mm of custom-tuned, precision-engineered suspension travel and 150mm fork travel, the Fluid VLT C2 140 delivers an improved ride feel with the latest in integrated e-mtb technology from Bosch. THE LATEST IN E-MTB TECH The Bosch Performance Line SX wireless ecosystem sheds significant e-MTB weight in an intuitive package. Complete with a Bosch CT 400Wh battery and an almost silent motor, the Fluid VLT is made for e-curious pedal purists taking their first foray into powered up riding. PRECISION-TUNED SUSPENSION Optimized Ride AlignedTM suspension design & setup with Trail optimized kinematics, reactive pedal-efficiency, and the simplicity of precision-tuned Horst Link suspension. AVAILABLE IN CARBON The Fluid VLT is available in carbon fiber and includes a carbon front triangle and seatstay, or alloy rear triangle depending on price point. METICULOUSLY SELECTED COMPONENTS Featuring uncompromising, meticulously selected, trail-spec components. Available in gram focused 130/140mm and all-in 140/150mm travel options. BUILT TO ACCOMMODATE RIDER PREFERENCE Available in 29”/27.5” mixed wheelsize with 140/130mm or 150/140mm of travel. RIDE ALIGNEDTM SETUP GUIDE SUSPENSION SET UP DEMYSTIFIED Norco’s NEW 2024 Ride Aligned Setup Guide with baked-in Setup Assistant provides a personalized setup baseline, unique to you and your bike without hours of fussing. It’s like having one of our engineers on call 24/7, as you tweak your settings to perfection. Even if you are a shock pump novice, the Ride Aligned Setup Guide will have you confidently dialing in your settings for the best day of riding, every day BUILT TO LAST, GUARANTEED. NO OTHER WAY LIMITED LIFETIME WARRANTY The Fluid VLT’s durable frame design, hardware and component decisions have been made specifically to keep it on the trail for longer. Accidents can happen, and when they do, our No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible.

Fuel EXe 5 is an aluminum electric mountain bike that brings all the tech of its carbon counterpart into a pocket-friendly package. It boasts the same tiny-but-mighty drive system that quietly disappears under you, plus a sleek display and remote. But what really makes this bike excel is its true trail bike feel that handles just like a traditional mountain bike, just with a little extra power. It's right for you if... You're looking for a bike that makes climbs a little sweeter without sacrificing the handling on descents. You want to enter the world of light e-mountain bikes without blowing through your entire bank account and don't mind upgrading some of the parts later. The tech you get An Alpha Platinum Aluminum frame with TQ's HPR50 harmonic pin ring drive system, a fully-encased 360Wh removable battery, and smart charging port. An integrated LED display and handlebar remote that are easy to use on the fly. 150mm of air-sprung RockShox Recon Silver Solo front suspension with motion control damper and a lockout, and 140mm X-Fusion Pro 2 rear suspension with 2-position damper. Plus, 12-speed Shimano Deore shifting, hydraulic disc brakes, and a dropper post. The final word If you're ready to add power to your trail rides without breaking the bank, Fuel EXe 5 is your answer. It gives you all the tech of its higher-end carbon sibling with parts you can upgrade over time. Why you'll love it - You get all the fun of a trail bike, plus a little extra push to help you crush climbs and save some juice for the descent - Its tiny but mighty TQ motor is tuned for the trail, keeping things quiet so you can stay in the moment, and ramps up power with you for a natural ride feel - The integrated display, charging port, and controls are simple to use, sleek, and intuitive - You can tweak your geometry with Mino Link, or add an adjustable angle headset to take even more control - If you want to ride farther you can easily add a range extender that fits neatly in your bottle cage

Domane SL 6 is an endurance road bike that's light, aerodynamic, and built to take on long, rough miles in the saddle. With the huge advantage of an electronic Shimano 105 Di2 drivetrain and clearance for 38mm tires, Domane SL 6 is ready to soar over cobbles and tarmac alike. A fully integrated cockpit keeps your setup looking as sleek as it feels and an easy-access storage compartment stows ride essentials. Pair that with road-smoothing rear IsoSpeed, easy-access internal storage, tubeless-ready wheels and you'll be riding longer—and having more fun—than you ever thought possible. It's right for you if... Every ride might start on the pavement, but that doesn't mean it'll end there. You want a ride that balances versatility, comfort, and speed. Looks are important, but so is reliability, and you love the high-tech electronic setup of the Shimano 105 Di2 drivetrain and stopping power of hydraulic disc brakes. Finished off with a carbon frame and rear IsoSpeed, you know every ride is going to be a dream. The tech you get A light and refined 500 Series OCLV Carbon frame with road-smoothing rear IsoSpeed. A Shimano 105 Di2 2x12-speed electronic drivetrain, and powerful flat-mount disc brakes. Plus, wide Bontrager Paradigm Comp 25 tubeless-ready wheels, internal storage, and cable routing that add to the bike's capability and sleek look. Added top tube mounts let you secure bags for longer rides without bulky straps and bungees. The final word All the road-smoothing benefits of a carbon Domane, with fully wireless Shimano 105 Di2 shifting. This bike is comfortable, fast, light, and ready for adventure — with lofty 38mm tire clearance that keeps you floating on paved roads and light gravel alike. Why you'll love it - Domane SL Gen 4's rear IsoSpeed, integrated cables, and aero Kammtail tube shapes come together for a fast, lightweight, and road-smoothing ride - This bike is super versatile and equally suited to all-day adventures on the open road, club rides, and racing - Shimano's 105 Di2 wireless electronic drivetrain delivers precision shifts that won't leave a hole in your wallet - Road-smoothing IsoSpeed and clearance for up to 38mm tires absorbs fatiguing bumps in the road for a smoother, more comfortable ride - A convenient internal storage compartment gives you a versatile spot to stow tools and gear, while top tube mounts let you cleanly bolt on a bag for all-day adventures

The Norco Fluid FS A1 is built to tackle whatever trail leads to becoming the rider you want to be. Named Pinkbike’s Value Bike of the Year, Vital MTB’s Bike of the Year, and most recently, Bicycling Magazine’s Best Value Trail Bike. GET EVERYTHING OUT OF THE TRAIL THAT YOU PUT INTO IT The Fluid FS A1's 130mm travel is precision engineered, pairing custom tuned suspension components with 140mm fork travel and boutique level fit & finish for maximum Trail performance & potential. DETAILS - Top-tier design and features over-deliver as skills evolve. - High performance, tunable suspension. - Long-travel droppers and generous standover. - Refined design and expanded size range. - Ride Aligned™ Design System & personalized setup.

Lighten Up Everything Fluid FS, Now in Carbon Upping the ante on everybody's favorite Trail rig, the Fluid FS Carbon features a 600g lighter main triangle with all the strength and fine-tuned potential that experienced or evolving riders need. Right now, and down the trail, too. - Fluid FS Carbon - Intended Use: Trail - Frame Material: Carbon Main, 6061 Alu Stays - Frame / Wheel Size: S, M, L, XL / 29" - Suspension Travel – F: 140mm R: 130mm - Suspension Platform: Horst Link - Tire Size: 2.35" – 2.6" Additional Features - Ride-Aligned Design System - Long Travel Dropper Posts (Up To 200mm) - Low Standover - Custom Tuned Rear Shock - Integrated Accessory Mount Hero-Thread the Needle Intuitive, precision handling to pick the perfect line. - Fluid's geometry, suspension kinematics, and precision setup have achieved near-legendary status – so why mess with a success? Fluid Carbon delivers the goods on all types of trails with a little less junk in the trunk. Hero-Pushing the Envelope Design & features that'll continue to impress as skills progress. - Refining the ride and dropping 600 grams from a Trail frame benefits everyone – but only if it's up to the task. The Fluid Carbon aced every test we subjected it to in the lab, and on the trail. Hero-Custom Tuned Suspension Sophisticated suspension components for precision performance. - Precision-engineered 130mm rear suspension features custom-tuned damping co-developed with shock manufacturers to provide a fully customized suspension setup and performance. Hero-Room to Move Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts, and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain. Hero-You Ask, Fluid Answers Refined design for ultimate Trail performance. - With balanced, progressive geometry, kinematics, and superior pedal efficiency, Fluid FS Carbon tackles technical terrain with confidence, and attacks high-speed pedaling sections with a big ol' grin. Hero-Ride Aligned Perfect fit, dialed handling, and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS Carbon to the human who rides it. Rider-first geometry and suspension kinematics are precision tuned in minutes with the Ride Aligned Bike Setup Guide.

Domane SL 5 is ready to comfortably take on rough roads and long miles in comfort. The lightweight 500 Series OCLV Carbon frame has rear IsoSpeed to smooth out bumps in the road and reduce fatigue, and an integrated cockpit for a setup that looks as good as it feels. It features a reliable Shimano 105 drivetrain, and an easy-access internal storage compartment for stowing ride essentials. Plus, lofty 38mm tire clearance lets you take on any road from tarmac to light gravel. It's right for you if... You want a comfy and fast ride that's built for the long haul, and prefer the feel of vibration-damping IsoSpeed and lightweight carbon. Rides might take you over smooth pavement, rough roads, and well beyond. You want a bike with wide tire clearance to get you through it all. The tech you get A light and refined 500 Series OCLV Carbon frame and fork with road-smoothing rear IsoSpeed, powerful flat-mount disc brakes, a full 2x12 Shimano 105 groupset, and tubeless-ready wheels with wider 700x32 tires. An integrated cockpit, internal storage, top tube mounts, and cable routing add to the bike's capability and sleek look. The final word Carbon, comfort, capability. Domane SL 5 is the dream bike for long rides. Its light and fast carbon frame, stable endurance geometry, and road-smoothing rear IsoSpeed keep you comfortable through long miles. You also get the added advantage of a higher-end Shimano 105 drivetrain and powerful disc brakes that let you run wide tires. Why you'll love it - Domane SL Gen 4's aero Kammtail tube shapes and rear IsoSpeed comfort technology come together for a super fast, light, and smooth ride - This bike is super versatile and equally suited to all-day adventures on the open road, club rides, and racing - The Shimano 105 groupset is reliable and won't break the bank - Road-smoothing IsoSpeed and clearance for up to 38mm tires absorb fatiguing bumps in the road for a smoother, more comfortable ride - A convenient internal storage compartment gives you a versatile spot to stow tools and gear, while top tube mounts let you cleanly bolt on a bag for all-day adventures Features: The smooth advantage Newly refined IsoSpeed soaks up fatiguing bumps and saves weight so you can ride stronger longer. Podium-topping speed Raced to victory on the infamous cobblestones of Paris-Roubaix, the new carbon Domane is faster than ever thanks to new aerodynamic improvements and an ultra-light design. Lighter than ever Light and strong 500 Series OCLV Carbon and a new gram-saving design make this the lightest Domane SL disc ever. Versatile tire clearance Comes equipped with fast-rolling 32mm tires, but offers clearance for up to 38mm tires so you can confidently ride everything from smooth pavement to light gravel. Internal storage Internal downtube storage and top tube bag mounts make it easy to carry everything you need for all-day rides. Refined integration Domane is more integrated than ever, with hidden cables and a hidden seatpost clamp. Shimano 105 With shift technology inherited from mechanical Ultegra and Dura-Ace, Shimano 105 gives you top-shelf shifting at a budget-friendly price. Whether you're commuting year-round or training for the big race, Shimano 105 is a workhorse drivetrain that won't hold you back as you grow in the sport.

Madone SL 5 Gen 8 is a lightweight aero road bike that brings elite racing tech to a lower price point. It offers similar aero benefits to the pricier Madone SLR Gen 8, but with a more economical OCLV 500 Carbon layup and two-piece cockpit with hidden cable routing. It's built to race, with geometry that keeps you quick on the sprints yet in control on fast descents. A Shimano 105 groupset keeps the price down while still delivering clean mechanical shifting you can trust. - Revolutionary Full System Foil aero tube shapes redefine what fast looks like and help optimize aerodynamics around the whole bike - A more economical 500 Series OCLV Carbon frame and new tube shaping shave weight where it matters most to help you fly up climbs - You get clean and reliable shifting without breaking the bank with Shimano's workhorse groupset – 105 - Lightweight, race-focused IsoFlow comfort tech helps you ride stronger longer without sacrificing weight or aerodynamics

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Aluminum hydroformed frame with Enduro bearings, 125mm travel. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29" (with the option to change to 29'/27.5') with no compromise geometry and kinematics. - TranzX long-travel dropper with size spedific, adjustable drop. - SRAM GX Eagle drivetain & Race Face hubs. - Weight (S3): 17.2 kg / 37.9 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty Optic’s durable frame design, hardware and component decisions have been made specifically to keep the Optic on the trail for longer. Accidents can happen, and when they do, Norco’s No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. Check out our new warranty on Norco.com

Lighten Up Everything Fluid FS, Now in Carbon Upping the ante on everybody's favourite Trail rig, the Fluid FS Carbon features a 600g lighter main triangle with all the strength and fine-tuned potential that experienced or evolving riders need. Right now, and down the trail, too. - Fluid FS Carbon - Intended Use: Trail - Frame Material: Carbon Main, 6061 Alu Stays - Frame / Wheel Size: S, M, L, XL / 29" - Suspension Travel – F: 140mm R: 130mm - Suspension Platform: Horst Link - Tire Size: 2.35" – 2.6" Additional Features - Ride Aligned Design System - Long Travel Dropper Posts (Up To 200mm) - Low Standover - Custom Tuned Rear Shock - Integrated Accessory Mount Hero-Thread the Needle Intuitive, precision handling to pick the perfect line. - Fluid's geometry, suspension kinematics and precision setup have achieved near-legendary status – so why mess with a success? Fluid Carbon delivers the goods on all types of trails with a little less junk in the trunk. Hero-Pushing the Envelope Design & features that'll continue to impress as skills progress. - Refining the ride and dropping 600 grams from a Trail frame benefits everyone – but only if it's up to the task. The Fluid Carbon aced every test we subjected it to-in the lab, and on the trail. Hero-Custom Tuned Suspension Sophisticated suspension components for precision performance. - Precision-engineered 130mm rear suspension features custom-tuned damping co-developed with shock manufacturers to provide a fully customized suspension setup and performance. Hero-Room to Move Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts, and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain. Hero-You Ask, Fluid Answers Refined design for ultimate Trail performance. - With balanced, progressive geometry, kinematics and superior pedal efficiency, Fluid FS Carbon tackles technical terrain with confidence, and attacks high speed pedaling sections with a big ol' grin. Hero-Ride Aligned Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS Carbon to the human who rides it. Rider-first geometry and suspension kinematics are precision tuned in minutes with the Ride Aligned Bike Setup Guide.

The Norco Fluid FS A2 is built to tackle whatever trail leads to becoming the rider you want to be. Named Pinkbike’s Value Bike of the Year, Vital MTB’s Bike of the Year, and most recently, Bicycling Magazine’s Best Value Trail Bike. GET EVERYTHING OUT OF THE TRAIL THAT YOU PUT INTO IT The Fluid FS A1's 130mm travel is precision engineered, pairing custom tuned suspension components with 140mm fork travel and boutique level fit & finish for maximum Trail performance & potential. DETAILS - Top-tier design and features over-deliver as skills evolve. - High performance, tunable suspension. - Long-travel droppers and generous standover. - Refined design and expanded size range. - Ride Aligned™ Design System & personalized setup.

Embrace the All-Terrain The Aventon Aventure 3 is the ultimate Ebike for adventure seekers, combining rugged performance with cutting-edge technology. Featuring 4" fat tires, a suspension fork, and an added suspension seatpost, the Aventure is built to conquer any terrain with ease. Now equipped with ACU technology that offers 4G†/GPS† capabilities and advanced anti-theft features, the Aventure 3 keeps you connected and your bike secure so the only thing you have to worry about is where your bike will take you next. Its powerful 750W motor, 65 miles of range, and Ride Tune customization ensures you can get where you want to go, with exactly as much power as you need to get there. No matter where you want to explore, the Aventure is ready to take on the challenge.

Embrace the All-Terrain The Aventon Aventure 3 is the ultimate Ebike for adventure seekers, combining rugged performance with cutting-edge technology. Featuring 4" fat tires, a suspension fork, and an added suspension seatpost, the Aventure is built to conquer any terrain with ease. Now equipped with ACU technology that offers 4G†/GPS† capabilities and advanced anti-theft features, the Aventure 3 keeps you connected and your bike secure so the only thing you have to worry about is where your bike will take you next. Its powerful 750W motor, 65 miles of range, and Ride Tune customization ensures you can get where you want to go, with exactly as much power as you need to get there. No matter where you want to explore, the Aventure is ready to take on the challenge.

Turn daily drives into daily rides with this do-it-all commuter Take your commutes to the next LEVEL. The all-new Level 3 comes fully equipped with everything you need to trade your daily drives for daily rides. A rear rack and fenders ensures you can carry necessities while staying clean and dry during your rides. A front suspension fork and suspension seat post provide maximum comfort on rougher terrain. Our ACU technology provides peace of mind with GPS tracking, auto-lock, unusual movement detection, alarm system, and much more to keep your bike safe and secure. Comfortable geometry paired with an adjustable stem ensure the perfect fit, while the implementation of Ride Tune capabilities along with adjustments to Level 3's motor power curves provide up to an additional 10 miles of range compared to its predecessor. Ditch the traffic, and elevate your daily commutes with the Level 3. - Regular: 5'3" - 5'10" - Large: 5'10" - 6'4" *Aventon has the right without notice to the consumer to substitute components of at least equal quality for advertised Aventon ebike components in the event of the unavailability of such advertised components. More info *Prop 65 Warning: This product contains a chemical known to the State of California to cause cancer, birth defects or other reproductive harm. †Certain features of this electric bike require a 4G data connection. A complimentary 4G connection subscription is included for the first year, beginning from the product service registration date. The 4G connection subscription service enables seamless access to advanced connectivity features including, but not limited to: GPS Location, 4G cellular communication activation, 4G cellular communication, Lost bike reporting, Remote Shutdown, Periodic status reports, Riding statistics summary information, Alarm and operation prompt sound, Vibration monitoring when powered off, Periodic status reporting when powered off, Transportation Mode, Key information synchronization, and Geofencing. After the first year, a paid 4G connection subscription will be required to maintain access to these services. Please note that data subscription fees and terms may apply.

Farley 7 is a burly fat bike built for roaming trails no matter the season. From dusty summer doubletrack to ice-packed singletrack, the huge 4.5-inch tires give you sure-footed stability and tons of traction. A suspension fork takes the sting out of rowdy roots and rocks while the new, slacker head tube angle gives you more confidence when the trail turns steep. Mounts all over the frame make it easy to equip it with all of your essentials for adventure. - All the mounts make it easy to add accessories and customize Farley for how you want to roam. - The suspension fork eats up rocks and roots for a smooth ride, and it also slackens the head tube angle for added confidence and stability. - You'll stay afloat on snow, sand, mud, and dirt thanks to its huge 4.5-inch tires. - The new progressive trail geometry feels more capable and confident than ever. - The internally routed dropper post lets you move around on the bike and get behind the saddle on steep descents.

EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.

Domane AL 4 is a speedy and versatile road bike that's a perfect starting point for anyone looking to get into road riding. With an Alpha Aluminum frame, clearance for larger tires, a 10-speed Shimano Tiagra drivetrain, top tube mounts, and an all-day road comfort geometry — Domane AL 4 is perfect for casual pedaling, group rides, fast commutes, and even venturing beyond paved paths to most gravel roads. It's right for you if… You're looking to venture into the world of road bikes and want one that's comfortable, smooth, and most importantly, won't break the bank. You want to ride primarily on roads but also want a bike that can handle a rail trail or crushed gravel path, too. Days spent pedaling under the sun sound perfect and you need a bike that's comfortable enough to let you ride as long as you see fit. The tech you get A 100 Series Alpha Aluminum frame with advanced tube shaping for high-end looks and ride quality, a 10-speed Shimano Tiagra drivetrain, powerful disc brakes for all-weather stopping, super durable wheels, integrated frame mounts for carrying additional gear, 32mm tubeless ready road tires for added cushion, and flared handlebars for extra control and stability. The final word Domane AL 4 is a true road bike and the perfect option if you're just getting into riding. It's comfortable for long days, quick enough to hang with the group, and extremely versatile for when you're ready to venture off-road. Why you'll love it - A totally versatile and smooth ride that's a perfect choice for your first performance road bike - Versatile 40mm tire clearance (as measured) lets you run bigger tires for extra comfort on most gravel roads - Internal cable routing and an integrated cockpit provide premium looks and a clean aesthetic - Rack, fender, and top tube mounts make it easy to carry all the gear you'll need - Powerful disc brakes allow for super-fast stopping power in all conditions

For all your all-terrain adventures. Choose your own adventure with Aventure.2, fully loaded with a torque sensor. Its torque sensor has intuitive technology that amplifies your pedaling cadence, promoting a more natural riding experience. Switch between 4 levels of pedal assist and throttle to bring you more of what’s out there without breaking a sweat. Go beyond the average dirt road with 4” fat tires, a suspension fork, and a powerful motor that will cover ground over sand, rock, or snow with ease.

Verve+ 1 Lowstep LT is a lightweight electric city bike made for helping you ride more and feel better doing it. Your daily cruises, commutes, and workouts get just enough boost from the light-duty Hyena motor. Plus, this e-bike is equipped with parts that put your comfort and safety first, like ergonomic touchpoints, reliable hydraulic disc brakes, wide and stable tires, front and rear lights, and an easy-on, easy-off low-step frame. It's right for you if... You want to do more by bike and have more fun on every ride. You know the extra boost of an e-bike will help you see more and go farther, and you're looking for one that's comfortable, built to last, and equipped with the latest e-bike technology. The tech you get A lightweight Alpha Gold Aluminum frame with lowstep geometry, an 8-speed Shimano drivetrain, a Hyena (250W, 40Nm) motor capable of sustaining speeds up to 20mph, an LED Bluetooth controller, and a 250Wh battery. Plus, hydraulic disc brakes, an adjustable integrated cockpit, extra wide 27.5 x 2" tires for stability and traction, ergonomic grips, fenders, lights, and an MIK-compatible rear rack. The final word Verve+ 1 Lowstep LT's light-duty pedal-assist system opens up a world of possibilities. You can adventure longer, commute quicker, and climb hills more easily. The extra boost makes riding your bike even more exciting and enjoyable, and quality components and comfort features make going farther and faster more fun than ever. Why you'll love it - Electric bikes amplify your power so you can enjoy the best parts of riding even more - The lowstep geometry gives you more confidence when mounting and dismounting - The hub drive motor and 250Wh battery give you just enough push without going overboard - Its 27.5" wheels are super stable and maneuverable, and 2" tires boost cushion and grip for a smoother ride - A Hyena LED controller makes changing between ride modes seamless and easy

Farley 5 is the ultimate go-anywhere fat bike. Arctic tundra? Farley's game. Sandy desert singletrack? Farley's lofty tires will keep you afloat. A winter bikepacking mission through rugged terrain? Sounds like a walk in the park. Farley's all-new geometry is more capable than ever with a slacker head tube angle for more stability and a steeper seat tube angle for pedaling efficiency and comfortable reach. Up front, its carbon fork is loaded with tons of mounts, so you'll be able to load up gear for the adventure of your dreams. - All the mounts make it easy to add accessories and customize Farley for how you want to roam. - It comes with a carbon fork that has lower leg mounts for gear cages, mounts for our custom front rack, and rubber bumpers to protect the dropouts when the front wheel is removed. - Its huge 4.5-inch tires will keep you floating over snow, sand, mud, and dirt, - The new progressive trail geometry feels more capable and confident than ever. - The internally routed dropper post lets you move around on the bike and get behind the saddle on steep descents.

Aero meets All-around: The ARC 1100 DICUT 62 is ridden by DT Swiss athletes in long distance triathlons, as well as in flat stages of the Tour de France. Adding to it's versatility is the Aero+ concept: It is the category leader when it comes to low drag numbers but at the same time it is easy to handle in every wind situation. Hubs equipped with SINC ceramic bearings and ultra-lightweight components throughout are there to make you roll smooth and fast, no matter if you're fighting against the wind on your time trial bike or trying to escape the bunch on the final meters to the line.

Marlin 7 is your best friend on the trail and wherever else you roll thanks to its confidence-boosting trail geometry. It finds the perfect balance between price and performance with an upgraded RockShox suspension fork that makes quick work of rocks and bumps in your path, and the huge gearing range of a SRAM 12-speed SX Eagle drivetrain. It's right for you if... You want a go-anywhere trail bike that's got upgrades where it matters most, but won't break the bank. You want to build skills on the trail, and need a bike with confidence-inspiring geometry and upgraded components that can keep up with your progress. The tech you get A lightweight aluminum frame with modern trail riding geometry and internal routing that keeps cables protected and the bike looking sleek. An upgraded RockShox suspension fork smooths out rowdy trails, 12-speed SRAM SX Eagle shifting, and the serious stopping power of hydraulic disc brakes. The final word Marlin 7 is the go-to trail bike for those wanting to build skills on the singletrack and get the right bang for their buck with upgraded suspension and confidence-inspiring geometry. Why you'll love it - Marlin Gen 3 gives you serious trail capability, with big tire clearance and slack, confidence-boosting geometry that keeps you stable from singletrack to city - Its upgraded RockShox fork gives you 100mm of suspension for turning rocks and roots in the trail into smooth-sailing - Rack and fender mounts make it easy to accessorize, so your mountain bike can double as a rugged commuter - Internal routing makes it easy to add a dropper post that lets you lower your saddle on the fly for more confident descending - Marlin models in sizes XXS and XS have a curved top tube and lower standover height that makes it easier for smaller riders to mount and dismount - Sizes X-Small – Small: 27.5-inch - Sizes Medium – X-Large: 29-inch

Marlin 6 is the perfect ride for progressing your skills on the trails. Its updated slacker frame geometry makes it easier to control on descents while the upgraded suspension fork takes the edge off bumpy trails. Integrated rack and kickstand mounts make it easy to add accessories to this versatile steed. It's right for you if... You want a trail bike that's dialed for building confidence on the dirt, and versatile enough for commuting to work or school. The tech you get A lightweight aluminum frame with modern trail riding geometry and internal routing that keeps cables protected and keep the bike looking sleek. A 100mm RockShox Judy front suspension fork that cushions rocks, roots, and bumps in the trail, 10-speed fuss-free Shimano CUES shifting, and the serious stopping power of hydraulic disc brakes. The final word Marlin 6 is an ideal trail bike for riders who want to progress on the dirt and want a bike that can keep them rolling off of the trail, too. Why you'll love it - Marlin Gen 3 gives you serious trail capability, with big tire clearance and slack, confidence-boosting geometry that keeps you stable from singletrack to city - Its RockShox fork gives you 100mm of suspension for turning rocks and roots in the trail into smooth-sailing - Rack and fender mounts make it easy to accessorize, so your mountain bike can double as a rugged commuter - Internal routing makes it easy to add a dropper post that lets you lower your saddle on the fly for more confident descending - Marlin models in sizes XXS and XS have a curved top tube and lower standover height that makes it easier for smaller riders to mount and dismount Features: Will my bike have a curved top tube? Smaller frames have a top tube that dips down as it approaches the seat tube. This design makes for a lower standover height, which is good for shorter riders because it allows them to straddle their bike more easily. Larger frame sizes have a straight top tube because taller riders with longer legs typically don’t have the same issues with standover height. Fit for every rider Marlin comes in seven frame sizes to suit riders of any height, and Smart Wheel Size ensures you’re on the fastest wheel that fits. The smallest sizes even come with short-reach brake levers and narrower handlebars that give smaller riders better comfort and control. High-tech, high-value Marlin looks and feels great. It’s packed with features usually found only on more expensive bikes, like a stylish frame with internal shift cable and brake hose routing, which can help your cables last longer by protecting them from the elements. Shimano CUES Inspired by rider demand for trouble-free drivetrain longevity and performance, Shimano CUES offers a new foundation for versatility and durability across a range of both electric and standard bikes. CUES features Shimano’s new LINKGLIDE drivetrain technology for significantly increased life on wear items like chains, cassettes, and chainrings. Shimano LINKGLIDE LINKGLIDE technology has been specifically engineered for incredible durability while still delivering smooth and decisive shifting – along with a great pedaling experience. Available exclusively on Shimano CUES drivetrains. Upgrade your pedals and love your bike more Pedals are two of the five touchpoints that connect you with your bike, and even though this bike comes with a pair, upgrading to pedals that boost control and grip will greatly improve your ride. See the pedal guide and find the best pedals for your riding style. We recommend flat pedals for simple versatility. Wheel size: - Size XX-Small: 26-inch - Sizes X-Small – Small: 27.5-inch - Sizes Medium – XX-Large: 29-inch

Dual Sport 2 is a capable go-anywhere hybrid bike that's fun to ride on a variety of surfaces. It has a light frame, a sturdy drivetrain with 9 speeds, and powerful hydraulic disc brakes. Its wide wheels and tires soak up bumps and rough terrain for a comfortable, confident ride on pavement, light gravel trails, bike paths, and more. IT'S RIGHT FOR YOU IF… You enjoy riding your bike for fun, fitness, commutes, and errands. You want a light, capable hybrid bike that will stand up to your every adventure whim, with features that keep you comfortable over a variety of terrain. THE TECH YOU GET A lightweight aluminum frame with sleek internal cable routing and rack and fender mounts, wide 650b wheels and wide 50c tires for capability and comfort on varied terrain, a reliable 1x9 Shimano CUES drivetrain with a wide range of gearing so you're never pedaling too hard or too soft, comfortable ergonomic grips, and powerful hydraulic disc brakes for all-weather stopping power. THE FINAL WORD Dual Sport 2 is an all-terrain hybrid bike that's built for adventure on or off the road. Whether you want to explore gravel paths or commute to work, this bike will give you the capability and confidence to do it! WHY YOU'LL LOVE IT - Stiff wheels and wide tires give you the terrain-smoothing comfort and confidence of a suspension fork without the added weight - Versatile gravel tires are fast on pavement and grippy on rougher terrain - The cables are routed internally, which protects them from the elements and adds to the bike's sleek look - Rack and fender mounts make it easy to customize for your commute or rail trail adventure

FX 3 is a versatile hybrid bike that's primed for performance, comfort, and utility. It has features like a lightweight aluminum frame, a carbon fork, a 1x drivetrain, and powerful disc brakes that stop in any weather. It's a commuting pro if you want it to be, or the perfect fitness companion on pavement and rail trails. IT'S RIGHT FOR YOU IF… You're a commuter or fitness rider who’s having fun spending more time in the saddle. You want a great-looking bike that's versatile, comfortable, and built with quality parts that will perform on longer rides. THE TECH YOU GET A lightweight aluminum frame, a carbon fork, hydraulic disc brakes for all-weather stopping power, and a simple 1x drivetrain that ditches the front derailleur for less clutter and easier operation. Don't worry, with the wide-range 11-46 cassette still gives you all the gears you need to conquer hills and crush flats. Plus, you get vibration-absorbing handlebars with ergonomic grips for more comfort on every ride. THE FINAL WORD FX 3 is a lightweight and fast fitness bike, commuter, and neighborhood cruiser all in one. For all the great things about this bike, the best tech upgrade is the simple-yet-capable 1x10 drivetrain. WHY YOU'LL LOVE IT - The 1x drivetrain gives you all the gears you need and none you don’t - It's easy to accessorize with a MIK rear rack, a kickstand, fenders, lights, and more! - It's versatile and does whatever you want it to do, whether that's riding for fitness, commuting, or cruising to the farmer's market to pick up groceries - The cables are routed internally, which protects them from the elements and adds to the bike's sleek look

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

Marlin 5 is a trail-worthy daily rider that's perfectly suited for everyday adventures, on and off the trail. It features a trail-savvy frame with a suspension fork, 9-speed Shimano CUES shifting, and mounts for a rack and kickstand that make it an ideal choice for trail riders or anyone looking for a comfortable, stable commuter with the ruggedness of a real mountain bike. It's right for you if... - You're new to the trail and you’re looking for a real mountain bike that doubles as a commuter — and you want it all at an exceptional value. The tech you get - A lightweight aluminum frame with internal routing to protect your cables and add to the bike's sleek look, an upgraded 9-speed Shimano CUES drivetrain, a wide range of gearing so you always have the right gear for your terrain, powerful hydraulic disc brakes, and a terrain-smoothing suspension fork with a lockout. The final word - Marlin 5 is a great ride for all your adventures. It's also versatile and a popular ride on college campuses because the rack and kickstand mounts make it easy to accessorize and haul a load. Why you'll love it - Marlin Gen 3 gives you serious trail capability, with big tire clearance and slack, confidence-boosting geometry that keeps you stable from singletrack to city - Rack and fender mounts make it easy to accessorize, so your mountain bike can double as a rugged commuter - Its ThruSkew system is safer, simpler, and stronger, plus it makes removing the rear wheel easy for flat fixes in a pinch - Internal routing makes it easy to add a dropper post that lets you lower your saddle on the fly for more confident descending - Marlin models in sizes XXS and XS have a curved top tube and lower standover height that makes it easier for smaller riders to mount and dismount

The Electra Townie 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike. IT'S RIGHT FOR YOU IF… You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology, you'll experience the comfort and control of our unique frame geometry in great colors to choose from. THE TECH YOU GET Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe. THE FINAL WORD The Townie is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. WHY YOU'LL LOVE IT - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.